The 2013 founding of Little Louder Music Publishing followed nearly a decade of friendship and musical partnership between Church and Buenahora, who championed the 2020 CMA Entertainer of the Year from the earliest stages of his career and helped him land his very first record deal with Capitol Records in 2004. The publishing company’s mission, then and now, is to invest in the future of country music by signing Nashville’s most prolific songwriters and focusing on the songs and the people who write them.